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Download or Read Summary : Weird Ideas That Work-

Download or Read Summary : Weird Ideas That Work-

Read online or Download Summary : Weird Ideas That Work--Robert Sutton: 111/2 Practices for Promoting, Managing and Sustaining Innovation by BusinessNews Publishing



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This work offers a summary of the book "WEIRD IDEAS THAT WORK: 11 1/2 Practices for Promoting, Managing and Sustaining Innovation" by Robert Sutton. Robert Sutton is professor of management science and engineering at the Stanford Engineering School. In Weird Ideas That Work, Robert Sutton argues that almost all highly creative companies do weird things and refuse to do things the same way as everyone else. By doing that, creative companies consistently develop new ways to think and act. That willingness to see old things in new ways positions these creative companies to come up with the breakthrough ideas of the future. Weird Ideas That Work presents the 11 ½ weird ideas for sparking business innovation. It also gives concrete ways to build an organization where innovation flourishes and becomes a way of life. Robert Sutton concludes that it is impossible to build an organization that acts differently to other companies by replicating what they do. To reach a different destination, a different set of rules are needed, and the journey must be judged not by the same criteria conventional companies use but by a new valuation methodology. In short, when it comes to being creative in business, sometimes a little weirdness will go a long way.

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